Last updated: 2025-02-04
Introduction
Welcome to Performance Now!. We are a B2B service provider based in the European Union, and we take your privacy seriously. This Privacy Policy outlines how we handle data for both our SaaS platform and our marketing website in compliance with GDPR.
Performance Now! offers a SaaS platform that does not use cookies or track PII, alongside a marketing website that may use limited external tools. Read on for details.
We are committed to user privacy and operate within the EU under GDPR guidelines. Find out how we collect, process, and protect your data below.
Information We Collect
We maintain two distinct contexts for data handling:
- our Software-as-a-Service (SaaS) platform, and
- our marketing website.
For the SaaS platform, we do not use cookies nor collect any personally identifiable information (PII) for advertising or marketing. However, we do store data related to user actions for security, fraud detection, and audit purposes in the Admin Panel. This data is used solely for operational purposes and is not shared with third parties.
For the marketing website, we rely on limited external analytics tools (Google Analytics and Microsoft UET/Clarity) to understand website traffic and user engagement. Data collection can vary based on your consent settings, as described below.
Personal Data and Cookies
Our SaaS platform is cookie-free and does not track PII. All usage data is stored solely for operational, security, and fraud prevention purposes. B2B customers are contractually prohibited from processing or storing PII via our platform; if they do, it is done without our involvement or responsibility, and is fully governed by their own agreements and compliance obligations.
On our marketing website, we employ a cookie consent mechanism. If you choose not to grant consent, Google Analytics operates in a cookie-less mode (sometimes referred to as “Consent Mode”), and Microsoft UET/Clarity has "ad_storage=denied". This prevents us from reading or writing first-party cookies for ad tracking and ensures any third-party cookies for these services are not used for advertising purposes.
If you do grant consent via our cookie banner, Google Analytics uses limited analytics storage to analyze traffic, and Microsoft UET/Clarity switches to "ad_storage=granted" so that first and third-party cookies may be used for UET. Please refer to Google and Microsoft’s respective privacy policies for their data retention timelines and opt-out procedures.
Apart from the above, our website does not use any additional cookies for marketing or tracking. Standard HTTP request logs are kept for 90 days and then automatically deleted.
How We Use Information
We use collected information (as permitted by your consent) to analyze aggregate user trends, maintain website performance, and enhance our services.
For the SaaS platform, data about user activity helps us secure accounts, prevent fraud, and fulfill our contractual obligations to B2B customers.
Website analytics—through Google Analytics and Microsoft UET/Clarity—enables us to understand how visitors engage with our site, so we can improve user experience and refine our marketing strategies.
Data Protection & GDPR
As an EU-based provider, we comply with the General Data Protection Regulation (GDPR). We employ physical, technical, and administrative safeguards to protect any data we process. We do not knowingly offer our services to minors; our products and marketing efforts are designed for B2B entities.
Under GDPR, you have the right to access, rectify, erase, restrict, or object to the processing of your personal data where applicable. You also have the right to data portability and the right to withdraw consent at any time. If you believe we have infringed upon your data protection rights, you have the right to lodge a complaint with your local supervisory authority.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of the site or the platform after any modification to this Privacy Policy will constitute your acceptance of such changes.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at contact@performancenow.app. We are committed to addressing your inquiries and resolving any privacy-related issues in a timely manner.